PACKAGE TEMPLATE & TEA BAG PACKAGE DESIGN
3 SIDES OF LABLES
WEBSITE DESIGN
3-D RENDERING OF PACKAGE DESIGN
Affinitea&co is a brand of tea and other products such as merchandise (teapots, tea sets, organic flavorings, loose tea) and many other items that encompass the tea lovers needs. Affinitea is an elegant traditional tea company with a few modern twists.
In choosing a name for this brand, affinity was considered because it has a nice sound to it and also had a significant meaning; a natural liking or inclination towards something. After starting to work with the logo affinity became affinitea fitting perfectly into the actual products market. The “&co” was added to refer to the company aspect of it as well as inform that other products are sold.
The overall design and feel of affinitea&co is simplistic, clean, elegant and uses a more subdued color palette. Tea is a delicate, elegant and also an organic experience; this is portrayed in the logo design using an organic “brushed” effect and the pairing of an organic yet sophisticated typeface. The colors are representational of the orange and yellow tones tea can have they are bright and cheery as well. The packaging includes a distinguishing color per flavor variation. The individually wrapped tea bags come in a small triangular labeled wrapper keeping each tea bag fresh and sterile, also easily portable.
Tea is and always will be a desirable product among consumers. Its roots go back about 5.000 years in time “ 2009 was the 18th consecutive year that consumer purchases of tea increased, according to The Tea Association,” so considering its remained popularity today, tea is a great product to market.
