Currently I am working on a new business branding project. The business is a cycling warehouse/store also including a small cafe and maintenance shop. It's an all inclusive store for the cycling enthusiast; a place where they can immerse in their passion for cycling and also provide a hang out for people alike, indoor and outdoor bike racks provided!
Its location is at a historic warehouse location in NYC bearing fabulous exposed brick and wood beams. I will be creating the full brand initiative including logotype, name, promotional products, website and print materials essentially the overall design and brand image. Currently the name is set to "burn the road" cycling shop+cafe...still in the preliminary process...I will be sure to update and post the final results.
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