In designing these two call to action posters, I considered the visual impact as well as the overall message in mind. As the colors and typography grab your attention the words themselves are intriguing and thought provoking. Choosing to play with a famous quote from President Kennedy was my tactic to gain attention and prove a simple yet powerful point. The campaign's second poster incorporates strong text as well, however choosing a question to provoke thought and interest was another way to attract interest in a simplified manner as well.
As for more on the design aspect, strong typography goes a long way in poster design. It plays both roles being equally as beautiful and informative. Both posters also include a simple relating graphic incorporating subtle text of how you can personally achieve what the poster calls for; a sustainable world. My overall thought concept includes that anyone can help sustain the world's environment in simple ways and if we all contribute together change can occur.
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