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Monday, February 7, 2011

TB Lightning striking a new look



Tampa Bay Lightning redesigns their logo boasting a more simple "old school" retro design. The switch to using a new signature blue as the only color stands out on the white background foregoing the other grey and dark blue was a smart move and I'm liking the turn out of the simplified design.

The "Tampa Bay" is more prominent yet the one problem i see is the "B" in the text stands out a little too much; something about it is a little too bold compared to the rest of the text. The new shape of the lightning bolt is more defined and the use of one color really pulls through here. At first I was not that impressed but after seeing it used on multiple mediums, especially on their jerseys, and the logo in other formats ( patch shown below) my initial apprehension changed.

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