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Thursday, February 24, 2011

sustain the world poster campaign


 In designing these two call to action posters, I considered the visual impact as well as the overall message in mind. As the colors and typography grab your attention the words themselves are intriguing and thought provoking. Choosing to play with a famous quote from President Kennedy was my tactic to gain attention and prove a simple yet powerful point. The campaign's second poster incorporates strong text as well, however choosing a question to provoke thought and interest was another way to attract interest in a simplified manner as well. 

As for more on the design aspect, strong typography goes a long way in poster design. It plays both roles being equally as beautiful and informative. Both posters also include a simple relating graphic incorporating subtle text of how you can personally achieve what the poster calls for; a sustainable world. My overall thought concept includes that anyone can help sustain the world's environment in simple ways and if we all contribute together change can occur.

Monday, February 14, 2011

for the holiday

what a cute simple idea! spice up your paperwork in time for v day...


Monday, February 7, 2011

TB Lightning striking a new look



Tampa Bay Lightning redesigns their logo boasting a more simple "old school" retro design. The switch to using a new signature blue as the only color stands out on the white background foregoing the other grey and dark blue was a smart move and I'm liking the turn out of the simplified design.

The "Tampa Bay" is more prominent yet the one problem i see is the "B" in the text stands out a little too much; something about it is a little too bold compared to the rest of the text. The new shape of the lightning bolt is more defined and the use of one color really pulls through here. At first I was not that impressed but after seeing it used on multiple mediums, especially on their jerseys, and the logo in other formats ( patch shown below) my initial apprehension changed.

Saturday, February 5, 2011

film photography...back in action

Very excited to have broken out some boxes of 35mm film to start taking film photographs again...thinking of what subject to shoot, might just shoot a roll of random people, scenes, objects, perspectives. I might even brush up on my dark room skills when its done. Here is an older proofs sheet of some random shots.

Thursday, January 27, 2011

we'll soon say, what would I have done without this?...

So pleasantly surprised to see web mail gaining valuable features such as gmail's ability to warn you before you send an email that you have written "i have attached" and not attached anything. See picture for more info... I'm sure many people could have used this feature before they send the follow up email claiming their idiocy for forgetting to attach the doc. Thumbs up to technological efficiency.

Friday, January 14, 2011

unthink for your greatest ideas

Some of my most creative and innovative ideas have sprung in the oddest places. Lying in bed between the teetering mindset of sleep, anxieties and life itself, the generation of my thoughts is the most spectacular. Relaxation and my iPod contribute greatly to this place of endless brain activity. Why is it that when I simply try and go to sleep I come up with these brilliant ideas for projects, goals, hobbies and everything else. 

Keeping a notebook handy is great for the sudden inspiration I inherently dream and the random ideas that seem so feasible at that time. But for the most part successful execution of my sleepless thoughts actually have occurred. From film premises, picturing a video sequence I want to film, design ideas on how to redecorate a room to inspiration for new paintings and photo shoots. This is what makes me a firm believer of giving your brain a rest when you're really trying to think of a "good idea". Go explore, relax and amazing things will come to your mind, unexpectedly. Never underestimate the power of your brain at the times your trying not to use it.

Wednesday, January 5, 2011

Thursday, December 23, 2010

ode to digital arts video

 I thought I would share this video about digital arts beauty that I created in April 2010

In creating this video I took into consideration the beauty of digital art, infographics and movement paired with music. My concept goal was to create a meaningful and visually pleasing juxtaposition between the vibrant digital art and infographics with the footage of the vibrant nighttime cityscapes.

 

Thursday, November 25, 2010

discovering songs, simply

one-track-mind.com

Being all about simplicity this site used to discover music is fresh and free, its not overwhelming like other similar sites that connect you to 3002390 different artists...it keeps you moving and discovering music by giving just a few suggestions hence "one track mind".... the layout is nice and graphically pleasing including gauges determining the songs "repeat listen potential" (which is what makes me love certain songs) also the photos and song descriptions are insightful ....one let down is the annoying hyphens in the URL but with site bookmarks who cares these days?.....discovering music through this site has been pleasurable and the best part is the downloads are legal and free.

Sunday, November 21, 2010

Tampa Museum of Art: re-design

The Tampa Museum of Art has undergone a new construction and successfully opened on February 6th 2010 after a "tortuous 10-year process in which visions changed as leaders came and went, three different plans were made and scrapped, feelings were hurt, and millions were spent with little to show for it." (St Pete Times).

I decided I would take a shot at my rendition of the museums "controversial" design. This video takes you through my 3D design and within, I included various noted digital artist's work and my personal corresponding descriptions in the museum's interior. (note: scale was not my main concern) However the visual aspects and highlights of the museum's overall feel and design were considered including the exterior and landscaped grounds.